STRATEGY & DESIGN SERVICES
BRINGING YOUR BRAND TO LIFE
STARTS WITH THE WILLINGNESS
TO TRUST THE RIGHT PARTNER
YOUR BRAND TRANSFORMATION IS CLOSER THAN YOU THINK
You’ve stepped out on a limb and pivoted your career, and it has paid off in the many lives you’re impacting. My top priority is to provide you with the tools and strategies to facilitate brand connections, streamline the know-like-trust pipeline, and position your products and services.
As a business owner, you already shoulder many responsibilities. I’d love to support you in building your brand, allowing you to focus on your zone of genius and do what you love. Let’s create amazing momentum and scale your business to the next level!
How will we get there? Through our SO Creative framework.
THE SO CREATIVE FRAMEWORK
STORYTELLING
01
Our stories are an accumulation of our beliefs, experiences, and values. We use storytelling to take your audience on a journey of who you are, what you offer, and how you can guide.
STRATEGY
02
The visual aesthetics of a brand are only the tip of the iceberg. To inform your design, we dive into your brand’s foundational elements, such as messaging, positioning, voice, tone, mission, vision, and audience, to name a few.
DESIGN
03
Great design is formed at the intersection of a compelling brand story and intentional strategy. We believe in purposeful, elevated design that creates a unique and seamless experience for your ideal audience.
MEET SHARECE
I WAS A NEW COLLEGE GRAD IN THE MIDST OF A RECESSION, AND NO ONE WAS HIRING
My story begins in 2010 as I was faced with a decision and opportunity to pivot.
I had spent the previous years earning a degree in Industrial Engineering at Georgia Tech, being an active student-leader, and making connections with corporate recruiters. I found myself with a world-class degree, all kinds of awards, accolades, and connections, and none of them were hiring. It hit hard, but I also saw this as an opportunity to explore my creative side.
Soon after, I found a mentor who supported me in starting my first graphic and web design business. I realized I loved collaborating with entrepreneurs to bring their visions to life.
But as quickly as I got off the ground, I burned out just as fast. So in 2012, I moved from Atlanta to Washington, DC, and received an MFA in Interior Architecture and Design. Upon graduation, I had the privilege of working at some of the top architecture firms in the world on 7- to 9-figure corporate, institution, education, and healthcare design projects. Of course, life happened in between. I married my college sweetheart, Jared, and we moved back to our hometown of Atlanta.
Fast forward to the beginning of 2020, I landed my dream job in design strategy and consulting for a Fortune 100 company, merging my engineering and design backgrounds, but as the pandemic hit, we shifted to work from home, offices closed, and I was laid off.
Faced with yet another pivotal decision ten years later…
I saw this as my opportunity to go full-time in my design business
Through each stage of my journey, I’ve realized that I love the stories and people behind the designs. I love being by their side when they feel the momentum shift from dream to reality as they see themselves through elevated design. I love seeing the confidence, peace, and excitement take over as they begin thriving in their zone of genius while having design support in the background. These are the moments I love and why I use my creative gifts to serve founders and entrepreneurs.
This is my vision for you.
NICOLE GAINED IMMEDIATE BUY-IN FROM BUSINESS PARTNERS
THANK YOU FOR BREATHING LIFE BACK INTO MY VISION FOR MY COMPANY.
This is such a blessing to me; you just don't know. You brought my vision to life. Looking at this mock-up energizes me and fills me with hope and excitement for the future. I really needed that in this season. Thank you for breathing life back into my vision for my company.