My journey into design began in engineering and evolved through web design, branding, storytelling, and commercial interior design, shaping a practice that blends analytical thinking with creative problem-solving.

Over the years, I’ve worked on everything from healthcare systems to cultural institutions and digital platforms, bringing together research, strategy, and design to create experiences that meet both organizational goals and user needs. What ties it all together is a deep curiosity about people and a commitment to designing solutions that work as beautifully as they look.

My work is influenced by my own journey, which has taught me the value of experiences that ground us, inspire us, and propel us to grow. That’s why I design with emotional intelligence and empathy at the core—partnering with teams who want their services, products, and environments to reflect their purpose.

These days, I collaborate with organizations, creative studios, and consulting firms to conduct brand strategy and design that feels intentional, connected, and human-first.

When I’m not researching or designing, you can find me exploring thrift stores, discovering new walking trails, or recharging with a good playlist and an herbal tea. For me, UX is how I see the world, always searching for meaningful connections between people, systems, and purpose.