As a consultant, your website is often the first experience potential clients have with your brand. Something seemingly as small as font selection can determine how your audience perceives you and your brand. Like the big brands, you have to consider how every detail of your brand and how it’ll impact your audience’s experience. Don't underestimate the impact of your font selections!

In this article, we'll look at the role of your fonts in your overall brand identity and tips on choosing the right fonts for your brand and website. Read on to learn how to make the right choice for your consulting website.