As a consultant, your website is often the first experience potential clients have with your brand. Something seemingly as small as font selection can determine how your audience perceives you and your brand. Like the big brands, you have to consider how every detail of your brand and how it’ll impact your audience’s experience. Don't underestimate the impact of your font selections!

In this article, we'll look at the role of your fonts in your overall brand identity and tips on choosing the right fonts for your brand and website. Read on to learn how to make the right choice for your consulting website.

Whether you’re just starting your business or have been serving clients over the last four years, stock photos can help you build a cohesive look and trustworthy feel for a fraction of the costs. By selecting the right high-quality stock photos, you create a professional and elevated website that showcases your expertise and establishes trust with your audience.

In this article, we'll delve into my top five websites for finding compelling stock images for your coaching or consulting website. We'll also cover why choosing the right images is important and tips for integrating them into your site. Let's get started!

As a coach and consultant, stock photos can exponentially elevate your brand. They can be a great asset in communicating your brand message, enhancing the visual appeal of your content, and making your website more engaging.

But there's an effective way to source and use stock photos that elevates rather than hurts your brand. In this article, we'll dive into three ways your stock photos sabotage your conversion rates and actionable tips for choosing amazing, on-brand images that attract your ideal clients.

A well-crafted brand identity and website can give your business an edge over competitors and position you to stand out in a crowded market. But beyond the visually appealing design, working with a designer can provide the clarity you need to reignite your vision and serve as a catalyst to the next level.

Before hiring a designer, it’s good practice to do some homework to prepare yourself for the process. Before hiring a brand and web designer, here are five things you should do to ensure a successful design project and create a brand and website you and your audience love. 

SEO is crucial for building your business all while providing an excellent experience for your clients. We’ll go behind the scenes and look at Squarespace SEO best practices you can implement now to begin optimizing your website for search engines, increasing your website’s visibility, driving home more traffic, and ultimately, increasing your sales.

You're getting a lot of new traffic to your website, but when you check your Squarespace analytics, you notice people aren't clicking through to your call-to-action or viewing any of your other pages. Over time this could mean a loss of likely connections and conversions. So, how do we keep visitors on your website longer?

In this blog post, I've outlined 5 potential reasons why your website viewers are leaving so fast. We'll start with how to check the health of your website, the key metric to look out for when determining whether or not people are engaging with your site, and ways we can improve this.