As a coach and consultant, stock photos can exponentially elevate your brand. They can be a great asset in communicating your brand message, enhancing the visual appeal of your content, and making your website more engaging.

But there's an effective way to source and use stock photos that elevates rather than hurts your brand. In this article, we'll dive into three ways your stock photos sabotage your conversion rates and actionable tips for choosing amazing, on-brand images that attract your ideal clients.