WISDOM. ABUNDANCE. PLAYFULNESS.
AMANDA BAUDIER
Custom Squarespace web design for Whole-Person Executive Coach and Mindfulness Teacher.
meeT amanda
Amanda Baudier is so much more than an Executive Coach, she’s a multi-faceted Mom, Startup Advisor, Speaker, Somatic Healer, and Mindfulness Teacher.
Amanda meets her clients at their current stage and empowers them to achieve their loftiest dreams. Leveraging over 20 years of Executive Experience with an extensive array of certifications, including Executive Coaching (NYU) and Integrative Nutrition (IIN), she offers a dynamic skill set. But her spark lies in her incredible empathy and understanding, cultivated through personal experiences such as grappling with disordered eating, substance overuse, severe anxiety, and extreme burnout.
She ensures a judgment-free environment, creating a space where clients can confidently explore restructuring and scaling their businesses or embark on a journey toward nervous system healing.
SERVICES PROVIDED:
Logotype Design
Squarespace Web Design
Kajabi Graphics Design
AMANDA IS confidenT PUTTING HER “DIGITAL SELF” OUT THERE
“MY SITE TRAFFIC IS UP MORE THAN 100% FROM THE PERVIOUS SITE.”
I have already received DOZENS of compliments in the one week that my site has been live. My site traffic is up more than 100% from the previous site, and I also just feel so much more confident putting my "digital self" out there. I now have a website that I am proud to share with people. If people come to my site, they will get to know the real me. My personality shines through every aspect of the site. My website explains me and what I do so clearly that I think people will have a better sense of who I am and either feel more compelled to reach out to me or to sign up for my community.
- AMANDA BAUDIER, EXECUTIVE COACH & MINDFULNESS TEACHER
THE OPPORTUNITY
To establish Amanda as an expert executive coach & thought leader and to lay the foundation for a thriving membership-based community model.
With over 20 years of experience, Amanda has proven herself a successful executive coach through her one-to-one services, her mindfulness teachings, as well as her work with Full Plate Full Cup. She approached SO Creative with the goal of expanding her brand into a membership, one-to-many model to reach and serve a wider audience through her mindfulness teachings and practices.
She built the first version of her Squarespace site herself, but she felt it was clunky, amateur, and not something she was proud to share with people. She was nervous about whether or not we'd be able to communicate all facets of her brand in a way that felt authentic and also clear. Amanda’s BIG vision for expansion made her ready for an on-brand, elevated website that showcased her as an expert and clearly explained the power of her service offerings.
STORYTELLING •
STRATEGY •
DESIGN •
STORYTELLING • STRATEGY • DESIGN •
01 / AMANDA’S STORY
From severe burnout to centered and thriving — a captivating journey of triumph and perseverance.
“In 2013, I experienced severe burnout from my high-pressured life as a Hospitality Executive. So severe in fact, that I required heart surgery. Since that rock bottom at only 29 years of age, I’ve been on a relentless mission to learn and teach the tools that can empower ambitious individuals to find more ease – without sacrificing their big dreams.” - Amanda Baudier
Her story shows that despite the squiggly twists and turns of life, the gold thread of her dreams and ambitions always remained. She now uses her message to support her clients along their journey and is a guiding force helping them weave their stories together.
02 / STRATEGY & FOUNDATIONS
We began with the basic Brand Foundations, including the Brand Assignments and questionnaires and a Design Strategy session. We uncovered the essence of Amanda’s brand by extracting the words below. For her design direction, Amanda was drawn to the peacefulness of nature. We used natural textures and landscapes as inspiration for her colors and stock images.
WISDOM
ABUNDANCE
PLAYFULNESS
QUIET LUXURY
APPROACHABLE
LOGOTYPE DESIGN
03 / mini brand identity DESIGN
We developed a clean and approachable text-based logotype using a modern font that highlights Amanda’s expertise and corporate background. The logotype features a squiggly gold line that reflects her playful personality and unconventional journey to entrepreneurship.
WHAT WE DEVELOPED
Logotype Design
Custom Design Elements
Color Palette Selection
Font Systems Selection
Stock Photography Curation
04 / Squarespace web design
Crafting a comprehensive digital experience, we utilized our brand assets to create a stunning Squarespace website embodying Amanda's brand essence.
Serving as a hub for visual, verbal, and holistic brand elements, our process began with crafting a homepage mockup to ensure alignment with design conventions and overall brand feel. We curated page layouts and sequences, prioritizing storytelling and prominently featuring Amanda's unique tagline and story to captivate visitors. Seamless integration of Kajabi facilitated easy access to her free mini-course and membership portal, enhancing user engagement while integrating her email newsletter system to enable effective lead capture.
Additionally, we implemented a blog platform within Squarespace to amplify Amanda's thought leadership and solidify their brand authority. Our approach was professional yet imbued with playful magic and wonder, resulting in a website that's approachable, visually captivating, and immersive.
the results
Amanda gained an immediate increase in confidence, clarity, and momentum.
Project Highlights
She now boasts a website she's eager to share with others. Visitors to her site will have the chance to understand who she is truly. Every element of the site reflects her personality, allowing her true self to shine through.
Visitors can effortlessly understand who she is and what she does through her website, which articulates her brand and work with clarity. Her integrated technology, systems, and user-friendly design encourage visitors to take action, whether that means contacting her or joining her community.
In just one week since her site went live, she's already received DOZENS of compliments. Her site traffic has surged by more than 100% compared to the previous one, and she feels a newfound confidence in presenting her "digital self" to the world.
testimonial
“Sharece is not only an incredibly kind human, she really knows her stuff. The branding and aesthetic she put together for me is so elevated and thoughtful -- nothing off the shelf or basic. Through my corporate career, I've worked with really top-notch brand and web folks, and Sharece is right up there with the best in the business.”
- AMANDA BAUDIER, EXECUTIVE COACH & MINDFULNESS TEACHER
READY TO take design off your plate?
LET’S ELEVATE YOUR BRAND AND LAUNCH WITH CONFIDENCE
I’d love to partner with you in creating your next on-brand, expert-level website, so you can focus on your zone of genius.
Check out my Work With Me page to see how we can work together.